HELLO

Led the development of seasonal hampers for Eid al-Fitr and Chinese New Year, including packaging design and supporting assets such as social media content, stickers, greeting cards, and product photography. Contributed to marketing efforts through influencer curation, with a key focus on maintaining the brand's traditional character while elevating its visual appeal to better engage a wider, more modern audience.

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Co-founded and collaboratively managed independent F&B businesses alongside business partners, overseeing comprehensive operations from concept, visual design, photography, to daily execution. Directed financial budgeting and kitchen production while maintaining strict inventory control using FIFO methods and efficient Mise en Place standards. Spearheaded all brand identity development, packaging designs, and digital marketing strategies to drive customer loyalty and expand market reach. Demonstrated strong leadership by training, mentoring, and collaborating with team members to uphold high-quality service standards.

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Designed daily visual content for Instagram feeds and stories, maintaining consistent brand aesthetics to drive audience engagement.

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Contributed to the development and implementation of comprehensive branding guidelines and corporate identity assets across various platforms, including promotional materials, social media content, and corporate merchandise. Involved in adapting educational kits to align with the local Indonesian context, while also supporting event execution through documentation and coordination. Additionally, managed vendor sourcing and negotiations, and supervised production processes to ensure quality control through final print and sample approvals.

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Designed custom props for pre-wedding photoshoots and curated thematic photo album layouts. Developed bespoke album packaging aligned with specific photographic themes. Managed quality control by reviewing print samples and supervising the end-to-end production process to ensure premium output.

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Provided end-to-end creative solutions for diverse clients across multiple industries and communities, delivering comprehensive visual assets tailored to specific business objectives. Conceptualized and executed corporate identity designs, branding materials, and promotional collaterals for B2B clients (including UJI, PDCM, and GIA). Designed versatile commercial assets ranging from product packaging and menus to print media for retail and F&B businesses (including Max Laundry and Boga Citra Lestari). Consistently translated client visions into impactful visual communications that elevate brand presence and engagement.

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